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FREQUENTLY ASKED QUESTIONS
These are our answers to some of the most frequent questions we receive about Laugh About It from potential clients. If there is a question you have that isn’t covered here please feel free to call and ask. We will answer your questions as best we can. Our goal is to give you the information you need to help you make a better informed decision on advertising with us.
WHAT IS BRANDING AND WHY DO OUR ADS FOCUS ON IT?
Branding is the process involved in creating a unique name and image in the consumer's mind for a product or business. You want customers to be familiar with you and to think of you first when they are ready to buy. The aim is to establish a constant presence in the market that attracts and retains loyal customers. Your brand is a conversation with your customers and potential new customers. It makes your name familiar and builds trust even with people who have never done business with you before. It tells them what they can expect from your products and services, and it differentiates what you offer from your competitors. You are not the only business in your field, but you want to be the one synonymous in consumers' eyes with what you do or sell.
WHY DO I HAVE TO MAKE A FULL-YEAR COMMITMENT?
An effective brand strategy gives you a major edge in increasingly competitive markets. Your goal is to create ongoing familiarity with consumers in your region. You want them to think of you when they shop. The best way to do this is by being seen on a constant basis and this is what you get with an ad in Laugh About It. The more often your brand and message are seen, the more often you will be thought of when the customer is ready to buy. Investing in a year’s worth of awareness-building advertising gives you added confidence that customers will see your brand regularly, letting you concentrate on other important aspects of your business.
HOW DOES OUR PRICE COMPARE TO OTHER OPTIONS?
Laugh About It targets hard-working small and medium-sized businesses. We are strong supporters of the local economy and believe in giving a leg up to local businesses. Our goal is to set our prices so we can deliver a high-quality, effective advertising solution, leveraging strategies used by some of the biggest marketers in the world, at a rate that’s affordable.
WHAT DO YOU MEAN WHEN YOU SAY THE MAGAZINE IS EXCLUSIVE?
When you advertise in Laugh About It, you’ll be the ONLY business of your type represented; competing business are excluded, giving you and your brand “exclusive” access to our readers.
Also, the magazine is exclusive to local businesses, and only those that qualify as a small or medium sized venture. No big box stores or national chains are allowed to advertise with us. We do allow some locally owned franchises, but not the kind that have national marketing strategies provided by head office.
We also focus on like-minded businesses that care deeply about quality and customer service. In this way the magazine becomes synonymous with the best shopper experience.
DO I NEED TO MAKE MY OWN AD?
No. As part of your package we will design a professional full colour ad based on a marketing philosophy that works. Nothing will be published without your approval. You can design your own ad if you wish, but we strongly recommend you use one of our original and professionally designed ads made just for you.
HOW LONG HAS LAUGH ABOUT IT BEEN IN EXISTANCE?
Laugh About It celebrated its first anniversary in Dufferin County in November 2021 and began publication in St. Catharines in October of 2022. However, the creators of Laugh About It have been producing comedy spoof publications to advertise small businesses and comedy benefit shows for more than 10 years. The success of these early publications led to the creation of Laugh About It and its focus on supporting local business.
WHAT IS YOUR FAVOURITE COLOUR?
What an odd question to ask. Blue, if you must know.

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