
IT’S ALL ABOUT THOSE 4 MAGIC WORDS! "OH I KNOW THEM!"
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I want to be completely honest with you. If you are a business that wants to grow you need to market who you are and what you do. More importantly, you need to be seen by the market that actually makes spending choices. Did you know that in Canada 89% of all purchases are made by women? Did you know that over 70% of all consumer search engine enquiries are made by women? So why is so much marketing geared towards men?
I have created a magazine that is geared towards women. Laugh About It Magazine is funny and light hearted and offers a break from the stresses of daily life. Don't get me wrong, men like it too, but extensive research has shown me that woman like to laugh and will take the time to treat themselves to something that makes them feel good. It is also true that people in general have better memories when they are laughing and having fun.
I have also made sure that my magazine finds the right market by placing it in selective higher-end waiting spaces where women with discretionary income will find it and read it. In fact, I have developed a very loyal fan base which results in my full colour and funny little magazine being picked up and enjoyed over 1500 times a day.
I have also exhaustively studied how to create my clients' messages so that they resonate with my readers. There is a great deal of research and science behind my ad designs and copy. I do this so that the tens of thousands of women who see your ad will respond to it favourably. The goal is to create trust so that when potential customers go to a search engine and see your name they instantly recognize you, and because every time they've seen your ad they were in a great mood, they will see you in a favourable light. That means more calls and visits to your website than anyone else on the search find. That leads to more sales. That is why choosing Laugh About It to market your company makes way more sense. It is about your success so take action and grow your business.
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Your company's message will be seen 1000s of times a day across the region by local consumers (mostly women) who are already spending money in well honed establishments. Laugh About It Magazine is a fun and engaging read that people love to read.
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According to the BDC woman are responsible for 89% of consumer spending. Over 85% of our readers are women. Also, Laugh About It is constantly enjoyed by customers who have disposable income in higher-end waiting spaces.
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Laugh About It is exclusive. Yours is the only business of its kind represented! Laugh About It is only available for local businesses. No conglomerates allowed.
87% of Canadians use search engines before they shop. Of those, over 80% are women. The goal is to have your company be the name on that list that is recognized. When a consumer sees a name they are familiar with they are more likely to shop with that company. This is the exact same strategy used by the most successful companies on a daily basis.
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Every customized ad is in full colour, using graphics and pictures to create a strong emotion that resonates with our readers and represents you well. It has been proven that people remember colour ads better than ones they hear or in black and white.
Your ad is also included in the online magazine and links directly to your website or social media site. Your company is vigourously promoted on Laugh About It’s Facebook page.
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Laugh About It’s prices are purposefully set lower than other options to make it more affordable to small and medium sized local businesses and entrepreneurs. This is our mission.
Laugh About It Magazine was created by professional comedian David Cornel to fill an advertising need that wasn’t being addressed. It is a one-of-a-kind, all original, funny and lighthearted spoof of a local magazine that people absolutely love to read because it is refreshing and makes them feel good. That goodwill gets transferred to your business when local shoppers, already in a more receptive state of mind, see your ad. Studies show that people are more likely to remember what they see when they are laughing and having fun.
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